WHY NEW MEDIA

For survival in this evolving business landscape, one must create brand consistency online and find effective channels through which to disperse impact messaging.This is the goal of new media and this is the language working its way into every conference room of forward thinking businesses around the world. The next question becomes, what do we do about it?To efficiently tackle new media strategy you need an army for research, brand development, design, messaging, promotion/marketing and analysis. Utilizing experience and numbers in establishing an online marketing plan becomes the affordable effective choice.


GUERILLA & VIRAL MARKETING

There are cutting edge advances in analyzing web traffic, specifically social network and blog/message board populations, to directly message your target demographic. Utilization of these tools combined with effective messaging about your brand will be your key to success in the online marketplace.Creating a buzz in these communities takes more than direct business to consumer marketing…to truly get customer engagement it needs to be word of mouth, from consumer to consumer. And it needs to be done on a mass scale.

 

Within the advertising business there is a blurring distinction between creative (content) and the media (the delivery of this content). Now media itself is considered to be creative and the medium has indeed become the message.Word-of-mouth/guerilla marketing and an effective viral campaign have become the most valuable tools for online businesses to gain awareness, boost traffic and with effective branding…sales.

 

 

Customer Engagement marketing efforts that aim to stimulate or influence customer behavior differ from the conventional one-way marketing communications that marketers are familiar with. Discussion forums or blogs are spaces where people can communicate and socialize in ways that cannot be replicated by conventional marketing.

Subset M provides guidance in the often-overwhelming blogosphere. Considering that there are 5,255,557 “women’s health” blogs and 3,083,674 for “rock music”, the key is to research and test within the vast world of these blogs to analyze the effective communities where your target is gathering. Most importantly it’s language from current customers to potential customers…leveraging “customer” contributions on a massive scale.