New Media....WHAT THE HELL IS NEW MEDIA?

For survival in this evolving business landscape, one must create brand consistency online and find effective channels through which to disperse impact messaging. This is the goal of new media, and this is the language working its way into every conference room of forward thinking businesses around the world. The next question becomes, what do we do about it? To efficiently tackle new media strategy you need an army for research, brand development, design, messaging, promotion/marketing and analysis. Utilizing experience and numbers in establishing an online marketing plan becomes the affordable effective choice.

Guerrilla & Viral Marketing

There are cutting edge advances in analyzing web traffic, specifically social network and blog/message board populations, to directly message your target demographic. Utilization of these tools combined with effective messaging about your brand will be your key to success in the online marketplace. Creating a buzz in these communities takes more than direct business to consumer marketing…to truly get customer engagement it needs to be word of mouth, from consumer to consumer. And it needs to be done on a mass scale.

SUBSET M represents an array of clients, from top tier recording artists, to Sundance award-winning films and various corporate clients. Our goal is to provide you with content to keep you informed and up-to-date about new things that are happening within our company and with our roster of clients.

Stay in touch and tell your friends that may need the information, and we'll bring you the latest in the fight for brand awareness online. We are part of a media revolution, and it is our goal to be proactive for our clients rather than reactive to the changing environment.

About to Blow!

• Our largest international street team, Cinder Road Street Team, has passed the 2,000-soldier mark. CINDER ROAD has just finished their tour with Kiss, and they are currently on the Warped Tour.

• JO DE LA ROSA's debut album Unscripted features 12 tracks, including the new Bravo! reality show Date My Ex theme song "U Can't Control Me". Available for download on iTunes July 15 and at all retail locations on August 19.

• KARMINA's single "The Kiss" hit #30 on the adult contemporary radio chart.

• KEATON SIMONS will appear on The Late, Late Show with Craig Ferguson on July 21.

• LISA LAVIE has reached over a massive 10 million views on her YouTube channel.

Finding an artist that poses a triple threat through singing, songwriting, and instrumental talent is a rarity these days. So it is especially noteworthy that Keaton Simons qualifies as such an artist. Through his talents he has maintained a presence on stage, radio, television, and even film. Now, with the June 10 debut of Can You Hear Me, Simons has an album that he can fully stand behind under his belt.

“People can expect a very full and honest representation of me,” Simons says of his album. With tracks such as “Nobody Knows” and “Good Things Get Better”, this album resembles the bluesy-pop rock that is Simons' sound and it reflects who he is as an artist.

“Good Things Get Better,” the first single off the album, has been receiving a lot of attention. Several radio stations across the country have added the single to their daily rotation of songs, and he was recently invited to perform his single on The Late, Late Show with Craig Ferguson.

The buzz surrounding Simons recently caught the attention of The Los Angeles Times, and they wrote a full feature article about him and his journey in the music business. The LA Times wrote, about his album, “It's a deft effort at capturing Simons' unusual and versatile sound. The songs include delicate, jazzy ballads and powerful blues numbers, peppered with elements of Elvis Costello, Eagle-Eye Cherry and Lenny Kravitz.” His album has also received attention from Hybrid Magazine, Arts Weekly, Philadelphia Daily News, and Pittsburgh Daily News, all writing rave reviews.

Keaton Simons is definitely the artist to watch out for. Recently finishing his CBS record release tour, he now has fans scattered across the nation. If you haven't heard of him yet, just turn up your radio and you'll be grooving to his bluesy-pop rock in no time.

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LISA LAVIE (r&b/pop)
MySpace | YouTube | iTunes
Few artists can say they've gained recognition based solely on their raw talent. Few artists other than Lisa Lavie, that is. To say that this Montréal native is an Internet phenomenon, which she is commonly referred, may even be a slight understatement. In just over three days, Lavie's video for “Angel” received over 1.5 million hits on YouTube, sans any outside media promotion. On top of that, her debut album Everything or Nothing was released on iTunes on May 13. In two days Lavie reached #20 on the iTunes Pop Charts and #70 within the entire iTunes entity.

When discovered by Ben Margulies, who assisted in the writing and production of Mariah Carey's self-titled debut album, it was clear that Lisa Lavie had a musical capacity unlike the mainstream. Her music has already been featured on the big screen in The Guardian and Stick It. Pair this with over 10,000,000 views on MySpace and YouTube; it's amazing she had no help. Let's just say you're doing yourself a favor by reading this article.

MIKAL BLUE (rock)
MySpace | Official Website | iTunes
Mikal Blue is no rookie when it comes to the music industry. Originally from the UK, he's been infatuated with the music scene since he first heard the Beatles as a child. Blue played in North London clubs as a teenager and after graduating high school decided he should see the world.

His travels led him to the U.S. where his talents guided him to a record producer job. After producing for such artists as Colbie Caillat, One Republic and Augustana, Blue was urged to make his own album. His debut album, Gold is a product of the countless years of experience and passion for music.

Inspired by the Beatles, Blue wrote a powerful meaning behind every song. By using his skills with guitar and piano he generates a variety of music, making it suitable for everyone.

THE PEOPLE'S PARTY (rock/funk/hip hop)
MySpace | iTunes
The People's Party is a socially conscious and politically knowledgeable 7-piece funk and alternative rock outfit from Venice Beach, California. The People's Party are one of the most progressive bands in the scene today and thus have been touring in a bus with a portable stage over the course of the past year in an attempt to spread a message of peace, unity and change. The People's Party message has been heard and seen by people all over the country including those at the Super Bowl in Arizona, the NCAA men's basketball tournament in North Carolina, the New Year's 2008 celebration in San Francisco the 5th Anniversary Iraq War Peace Rally in Washington D.C. and many more.

They have just released their new album We Am One and are eagerly awaiting their tour in support of the new album.

Currently, the People's Party is setting up a summer concert series where they will be playing every Saturday on the party bus around 7pm at Dockweiler State Beach.

DAMAGE (rock/alternative/metal)
MySpace | iTunes
Hailing from Orange County, California, Damage has already created a big name for themselves by obtaining countless nominations in various music awards, including a 2006 win at the Southern California Music Awards for "Best Hard Rock Band".

Joining forces with producer Ronnie King (No Doubt, Rancid) in creating their 2005 debut CD Velocity was the band's best move. The fellow OC-native was able to take the vision of Damage and master it for the masses to enjoy.

Their latest album Truth and Consequence not only gets your head banging, but it also includes soulful, sensitive tracks. Songs, such as "God", "Forgive Me", and "My Point of View" take rock one step further with meaningful lyrics that have listeners thinking about themselves and their place in the world.

With work being compared to the likes of Alice in Chains and Stone Temple Pilots, Damage is heading straight to the top.

FIELDS OF FUEL (Sundance winner for "Best Documentary of 2008")
Official Movie Website

Most Americans know we've got a problem: an addiction to oil that taxes the environment, entangles us in costly foreign policies, and threatens the nation's long-term stability. But few are informed or empowered enough to do much about it. Enter Josh Tickell, an expert young activist who, driven by his own emotionally charged motives, shuttles us on a revelatory, whirlwind journey to unravel this addiction—from its historical origins to political constructs that support it, to alternatives available now and the steps we can take to change things. Tickell tracks the rising domination of the petrochemical industry—from Rockefeller's strategy to halt ethanol use in Ford's first cars to the mysterious death of Rudolph Diesel at the height of his biodiesel engine's popularization, to our government's choice to declare war after 9/11, rather than wean the country from fossil fuel. Never minimizing the complexities of ending oil dependence, Tickell uncovers a hopeful reality pointing toward a decentralized, sustainable energy infrastructure—like big rigs tanking up on biofuel at Carl's Corner Texas truck stop, a new Brooklyn biodiesel plant serving three states, a miraculous Arizona algae-based fuel farm, and the Swedish public voting to be petroleum free by 2020. Sweeping and exhilarating, Tickell's passionate film goes beyond great storytelling; it rings out like a bell that stirs consciousness and makes individual action suddenly seem consequential.

Many celebrities, artists, musicians, politicians, etc. have joined the fight and are featured in the movie including: Willie Nelson, Neil Young, Jack Johnson, Richard Branson, Larry David, Barbara Boxer, Woody Harrelson and many more.

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